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If you want your photography business to succeed, you're going to have to change your focus

female photographer focus help for photographers how to grow photography business photo business photography business tips positivity

use focus to change your photography business

It's 65 degrees here in upstate NY. And it's February. What does that mean? EVERYONE here in the Hudson Valley region is outside enjoying the sunshine and the very welcome break from our recent blizzards! So, I did like everyone else here in Poughkeepsie, I went to the Walkway over the Hudson. 

This popular footbridge goes over the Hudson River and is a favorite spot for both locals and visitors. As I made my way through the crowd, a wave of annoyance washed over me as I looked down ...

… because, there it was … a giant pile of dog poop on the wood planks.

I kept walking ... 

… and there it was … someone's discarded bag of McDonald's trash rolling across the bridge.

I put my face to the sun and kept moving forward …

… only to get stuck behind a couple cursing each other out.

My mood was beginning to sour.

I looked at the river to try and change up my focus. But all I could see were swirls of dirty brown water … and I got angry. So angry because so many people pollute our beautiful earth. And bodies of water, like the Hudson, bear the brunt of it. And don't even get me started on the chemtrails streaking up above me in the sky!

I was growing tense, frustrated, and disappointed.

My mood had rapidly turned quite foul.

Suddenly, though, I heard a sweet sound: laughter. It was the kind of laughter that can only come from deep within. I listened to it for a moment as I passed by a family walking together. And then I realized what I needed to do.


I closed my eyes and did a mental "reset" on my brain. I opened them, stepped over another pile of dog poop, and started looking for the good.

Here's what I saw:

People walking hand in hand
A stunning sunset
The mountains
Dogs (I love dogs!)

I saw all those things with just one sweeping glance of my surroundings. And as I focused on them, I was suddenly aware of the breeze blowing through my hair … the warm glow of the sun on my face … the calm feeling of strength as I walked. 

My mood began to lighten.

I was in the same place, surrounded by the same things … but a switch in focus changed everything.


When it comes to growing a business, we all know that there are good days … and bad ones. There are moments of pride … and times when we hang our heads low in disappointment. 

The cold hard truth of the matter is that there are things we can't control. We can't control the economy. We can't control our competition. We can't always control when people book us and when they don't. 

We can, however, ALWAYS choose where we focus our energy and thoughts.

It's not always easy to focus on the positives. But it's possible! 

"Successful people maintain a positive focus in life no matter what is going on around them. They stay focused on their past successes rather than their past failures, and on the next action steps they need to take to get them closer to the fulfillment of their goals rather than all the other distractions that life presents to them." - Jack Canfield



A positive attitude is a catalyst to success. So why don't more people stay positive? 

It's not always easy!

We have to constantly remind ourselves to focus on the good. And we have to constantly be on guard against the negative influence of people who are perfectly content to be negative.

It's an ongoing effort.

That's why I decided to make FOCUS my focus this entire week.

I hope you'll stick around this week as I share some of the tricks that continue to help me stay positive and excited about my photography business, even when things aren't going as well as I'd like.

Tomorrow I'm going to share an amazing exercise I've learned to keep control over my focus.  It's done incredible things for me. And I know it can help you, too! 

Stay focused!


Kate Callahan is an on-location photographer who LOVES to capture authentic memories for families. She’s available for weddings, senior photos, child photo sessions, and family photography. Kate works with clients throughout the Hudson Valley, NYC,  Delaware (and the tri-state area), and beyond. She also writes motivational books for photographers. Find them at Dear Female Photographer.


Start off every week with a BANG and your client base will grow like never before … all it takes is some motivation, inspiration, and a few wise tips and tricks. Sign up today! It's totally free.

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